Imagine! A company...
More strongly positioned than Microsoft!
More profitable than Exxon Mobile!
Richer than the Royal Bank of Scotland!
Further reaching than the Google!
Yes, a MegaCorp. Greater than all these giants combined. Could the existence of an awe-inspiring company be possible? Yes it can -> The Digital Industry.
The digital industry supplies and manages the key machinery, infrastructure and intelligence for the businesses in this world. As such the digital technology not only serves as the body and central nervous system for the industry but most importantly as its brain. The DI functions as a giant operating system for greater industry, business and even for the public and Govt sector.
In the near future the DI fully converges and asserts itself as the industry’s Central command element, the value of technology will arise immensely and the digital sector will succeed in energy and finances of the world’s largest, wealthiest and most influential industrial sector. In consider of this, herein lies the monumental opportunity. If DI itself had a central command element and the company was able to manage this key component, not only this company would be positioned to lead the digital sector, but by commanding the operating system of the operating system, it could theoretically lead all the greater industries. It would become the world’s greatest company.
Convergence or Divergence?
Convergence wins for a consumer when it makes life simpler and cheaper, but often it makes life more complicated. For example, we now have multiple features with diverse functionalities on our handset or our laptops, but exactly how many of these are really used or say, understood by us. Leave alone their usage, many of them are so complex in nature and follow such protocols that they are hard to remember, this limits their purpose of invention. The future will see many many products of similar breeds, with complex and multiple functionalities. But honestly, we at the bottom of the pyramid of consumers never would opt for a “web-enabled fridge”. The issue is, sometime we go “stock-raising-technology-Mad”, and in the process, we lose touch in what would actually make individual lives simpler and better at the right price.
All this is being said in this context, so that a clear line could be drawn between the products that need to be converged or diverged. Digital convergence should be managed proficiently to make the most of it without making a mess of this boon in our hands.
Your blog generates a Wow!
ReplyDeleteIt serves as an interesting and engaging conversation and an excellent introduction. BUT, you have to do a lot more to bring more contents, discuss the underlying concepts in convergence, and a one or two detailed case studies: perhaps a success and a failure.
The following reference may serve as good background reading:
Competing in the age of digital convergence, Yoffie: http://hbr.org/products/7269/7269p4.pdf
It will look better if you could provide a Table of Contents (TOC) structure at the right hand side in addition to Blog Archive which follows a chronological order.
ReplyDeleteThe TOC could follow a standard report structure, with intro, background, case studies conclusion etc.
Sir,thanks a ton for your detailed instructions.We posted a case study in references, and we will provide good cases in the future.We will definitely try to incorporate all of your suggestions.
ReplyDelete