This is not an end, but a start to Digital convergence

Hi friends!this article is just an conclusion to our project,but this is actually the start of digital convergence.Digital convergence is the future.As mentioned in our previous posts,digital convergence is the way ahead because of the potential it brings.If an investment of 96 billion dollars is committed towards projects based on convergence in 1993-95,based on present growth rate and changing trends it is estimated that the revenue based on convergence will be in trillions of dollars in the coming years.Not only in terms of revenue,but digital convergence may lead to a massive re-organisation or redesigning of current business models.Experts predict this may lead to third revolution of industry.

Till now we have seen more success in horizontal integration (like Microsoft's integration of its softwares,Intel in silicon industry)than vertical integration(the same Microsoft is not successful in integrating its software and electronics-Microsoft mobile).One good exception is "Apple" which is a very good example of both horizontal and vertical integration.So in future we see more success in horizontal integration also.

Recommendations for future ventures:
There is no perfect recipe for achieving success in future.As pointed in Harvard business review article companies should keep on trying creative combinations with complementary services.This year many smart products which are based on convergence are going to be launched in the market.Lg is going to launch a web enabled fridge which can do minor repairs on its own through web.We can also know the contents of the fridge from office and order the required vegetables from market.On more innovative product is Fragrance emitting television which can give you the breeze of a ocean if you are watching a beach scene on your TV.There are many such products going to be launched in the coming months.But, as mentioned in our article on threats of Digital convergence,convergence should be applied everywhere.Convergence along with customization which finally adds value to both end user and the industry is the way ahead.